When it comes to online merchandising, everyone starts off thinking they know how to do it. But, the truth is, online merchandising is not very different from other types of merchandising. The tool is different, but the way you set about it really isn't.
You still need to understand who your audience is, what your product or service is, and know how to explain to your audience why it will solve their problems and why you are the one to offer it.
The following mistakes can lead to problems with acquiring more business.
1. Not Sticking to One Brand
Don't try to recreate your brand for every social media network. Keep the same brand image, slightly changed up for each network's platform and features. You want your customers to know who you are, irrespective where they connect with you.
2. Not Watching Your Competitors
You don't want to copy your competitors, but observance them will help you stay one step ahead of them. Be aware of what type of products and/or services your competition provides and be ready to do them one better.
3. Not Having a Goal
It's imperative that for each type of merchandising you do, you have a goal in mind. Whether it's content merchandising, pay-per-click merchandising, or social media merchandising, having a goal to reach will help you know whether or not you've accomplished your mission. Plus it will help you know how to move forward.
4. Not Having Diverse and Regular Content
It's no thirster enough to simply put up 500-word blog posts and expect to get a loyal following. Today you need thirster blog posts, video, podcasts, infographics, memes and more to ensure that you are reaching all parts of your audience.
5. Not Having an Email List
It's astonishing how many business owners there are who don't realize the grandness of building an email list for triple-crown online merchandising. But it's true; some people don't build an email list, and they should.
6. Not Having Well-Written Content
You can't just slap anything up and expect it to be triple-crown when it comes to content merchandising. You need original, unique content that speaks directly to your audience. In addition, you need curated content from other experts which you comment on.
7. Not Focusing on Benefits over Features
It's tempting to discuss all the features of your product or service instead of the benefits. All merchandising messages, even on your "about us" page, need to be focused on your client you bet your products or services benefit them. That can be difficult to wrap your brain around sometimes, but it is imperative in order to get more conversions.
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