You probably know by now that Google AdWords can be one of the most competitive arenas on the internet. Fortunately, with a bit good information, you won't need a corporate budget and years of marketing experience to put the odds in your favor.
So, in order to kick-start your next pay per click campaign, I'm providing this short list of some of the best "underground" secrets I've come crosswise through the years. So, if you're ready, secret #1 is...
#1. Scan Your Website For Relevant Keywords - Do this before you write a single word of ad copy! This can easily be done victimisation a scanning program. The Google AdWords Keyword Tool can do this for you. Simply type in your URL and the program will give you a total of how many multiplication each word is used.
Psst...You can use the same tool to "spy" on your competitors' sites. Then, use their keywords to send prospects to your site. = )
#2. Copy The Winning Ads - OK not word for word, but after you determine what keywords you want to use, get a load at the top 1-4 floater for those keywords and get ideas for headlines, ad text, domain names, etc.
#3. Misspelled Keywords And Names - For example, affiliate, afiliate, affiliate, commission, commission, etc. Be creative and see what you can come up with.
Misspelled Names - I used this one during a recent campaign for a new product launch. The creators of the product were Mike Dillard and Mark Wieser. I used the following keywords (and put $235 in my pocket in 3 days): Mike Dilard, Mark Dillard, Mike Wieser, Mike Weiser, Mark Weezer, Mike Weezer, Mark Wiser, etc.
#4. Use The Word "Review" With Product Names As A Keyword - This one's very cool. Did you know, many people will look for reviews of a product before buying? For example, "Gazelle Home Fitness System review".
#5. Use Specific Model Numbers, Catalog Numbers, Or Product IDs As Keywords - For example, if you're marketing bicycles, use Schwinn model K-1408 as a keyword.
#6. Use The Words "How To" In Your Ad Text - Preferably in the headline. "How To" headlines are the most powerful type of headlines in anything you write including articles, press releases, email subject lines, etc.
#7. Ask A Question In The Headline - Questions do 2 things: Evoke curiosity and engage the reader, both of which will compel readers to click your ad.
#8. Run Ads In Other Languages And In Foreign Countries - Here's one I'll bet you ne'er saw coming! Translate your ads into foreign languages including keywords. Run your ads in both your country and foreign countries if possible. You don't have to translate your website because many foreign countries teach English as a second language.
#9. Use A Display URL That Matches The Ad (With Keywords In It) - for example, if you're advertising a site about growing your own tomatoes at home, use a domain like [http://www.BigTomatoesAtHome.com]
#10. Use The 3 Most Popular Phrases In Your Ad - You, Free, and How (How To or See How) For example, Download Your FREE Copy - See How!
You see, it only takes a small amount of creative thinking to separate yourself from the crowd. Do a bit bit of brainstorming with your campaigns and see what you come up with. In addition, continue perusal other made ads outside of your niche for good ideas.
* If you're serious about taking your Google AdWords pay per click campaigns to a whole new level, delight visit the link below.
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