Email marketing is one of the most profitable strategies available to the online enterpriser (and offline business owners, too).
Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at to the last-place degree get their contact details -- then use email marketing to implement, build relationships, and turn them into paying clients.
And email marketing is by far the BEST and CHEAPEST way to stay in touch with your clients and build rock-solid relationships with them -- so they'll buy from you again and again! (This is called the "life-time value" of your clients, and it's extremely profitable.)
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Email marketing just plain works! Just get a load at these statistics from PostFuture:
- There are now more than 1 BILLION Internet users worldwide -- and 90% of them use email.
- 70% of users receive opt-in email from online businesses.
- 82% of online buyers have made at to the last-place degree one purchase in response to an email promotion.
- 32% have made an immediate online purchase in response to an email.
If you're stuck for ideas on how to use email marketing to work up your profits, here are 10 well-tried email marketing strategies to get you started...
Email marketing scheme #1: Develop relationships and establish believability by offering free information
Sending your subscribers valuable, free information -- such as an authoritative eBook -- will help them get to know and trust you. Once you've established your believability, you dramatically increase your chances of converting subscribers into womb-to-tomb clients.
You can offer anything from a free report to a free trial version of software... any you think your subscribers would like!
Email marketing scheme #2: Encourage repeat visits by announcing regular specials
Once you've started aggregation email addresses, you can send your clients and subscribers regular updates lease them know what your specials are. Sending regular discount offers is a great way to get your clients familiar you and your site -- and turn them into regulars who will buy from you again and again.
Email marketing scheme #3: Host "Customer Only" events
Suppose you own a restaurant, and you've been aggregation your clients' email addresses. You could send each of them an email invitation to an exclusive wine-tasting evening for regular diners only. Rewards like this are one of the best ways to capitalize on the life-time value of your clients.
If you own an online business, you can set up a special page on your site that is accessible only to clients -- then send them an email telling them how to take advantage of the specials you advertise on it page.
Email marketing scheme #4: Include promotions in appointment reminders
If you are running a service business, as opposed to a retail business, you can still capitalize on the power of email marketing by sending appointment reminders to your clients.
If you're a karate teacher, for example, you could send your new clients an email three days before their first lesson, reminding them where you are settled and when they need to arrive. In that same content, you could admit a coupon it offers them 25% off their lessons if they bring a friend to enrol as well!
Email marketing scheme #5: Follow up with your hottest leads
You can use email to implement with people you have spoken with in person, but who have not made a purchase. Offer to answer any additive questions they may have, and let them know that you are available to speak with them at their convenience. This can dramatically increase your chances of closing a sale by providing your leads with extra information they're not expecting.
Email marketing scheme #6: Offer electronic "loyalty coupons"
This is a great way to get your existing clients to buy from you again and again. Simply send each of your clients a coupon it they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to incite your clients to make a purchase from you as soon as possible.
Email marketing scheme #7: Send follow-up offers to your clients
Follow-up offers are one of the most powerful ways to build a profitable business. because they build upon the trust you've established to close the first sale -- and turn first-time buyers into regular clients.
How profitable can follow-up email be? My team once sent our clients a follow-up email introducing them to a product that we thought they power like. The entire process of writing the email and sending it out took about 20 minutes -- and the result was a direct profit of $74,000!
Email marketing scheme #8: Encourage "Send to a Friend" referrals
Email is a great way to encourage referrals because it's easy for people to forward contents to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your content to anyone they think power be interested.
You could even run a promotion it gives your existing clients something unhampered charge every time they in person refer a new client to you.
Email marketing scheme #9: Deliver your product electronically
Suppose you've written a book and you're presently marketing paperback copies through your site for $29 each. By creating a digital version of your book -- which is WAY easier than you're probably thinking -- you can simply email it to your clients.
And since you won't have to worry about things like printing costs, warehousing, packaging, and delivery, you can DRAMATICALLY increase your profit margin!
Email marketing scheme #10: Use email to sell your cognition and create continual revenue
If you are an expert on a particular topic -- and just about everyone is -- then you've got a thriving business supported a paid-subscription newsletter waiting to be born.
Of course there are tons of other email marketing strategies you can put to use. And once you realize just how easy it is to use it to drive sales, you'll be thinking of all kinds of new strategies yourself!
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