It might seem odd that creative thinking should play a part in any form of merchandising. Marketing, after all, is simply about merchandising products or services to customers in exchange for money. How can such a down-to-earth activity possibly have a creative aspect? Creativity, in reality, plays a major part in business, especially in the sphere of net merchandising. The OED defines creative thinking as: "The use of imagination or original ideas to create something; inventiveness:" If you are acquainted with the workings of net merchandising the creative aspect of the business becomes crystal clear in the light of that definition.
The three crucial words in the above definition are
"imagination", "original
"
and"inventiveness".
I would say that all three of them are of great significance in creative net merchandising. The actual mundane bit of the business, the buying and the merchandising, might not contain much in the way of creative thinking but the process that leads to the dealings sure does. An online business involves several of the creative arts too, not just one. So, let me draw your attention to some creative net merchandising ideas.The visual arts play a role in many ways. Website design is a very important aspect of any online presence; it is the shop window. A good website welcomes visitors in and, ideally, keeps them occupied for, at least, several minutes. Hopefully, it will lead them to look at the products and services on offer and incentivize them to make that crucial purchase or opt-in.
Rebranding products under licence also requires creative artwork. With a rebranding scheme a trafficker can present an existing product in a unique version, even as supermarkets have their own, so-called, own brands. These are just existing products with the retailers own label and packaging. Internet traffickers make a product their own with a brand new look..
The writing of a good, effective gross revenue letter is an art-form in its own right. There has probably been more written about this topic than any other aspect of net merchandising. This is creative writing of a very specialist kind. A good gross revenue letter will excite the readers, inform the readers, engage and even entertain the readers. If you can keep the reader involved in your copywriting through to the end of your letter without being distracted you are in with a good chance of making a sale. This takes imagination and technique.
There are many multiplication in running an online business where copywriting becomes important. Copywriting is a term which the lexicon describes as "the text of advertisements or packaging material". So, apart from gross revenue letters and website content, we need to be equally creative in our writing of emails, newsletters, promotional articles, eBooks, reports then on.
There is more specialised creative thinking involved with the making of video presentations for websites and other promotional material. These videos have become increasingly rife in the last couple of years or so. Producing these requires yet other set of creative skills although some of the package now available enables the technical aspects to be easily dealt with in the spare room at home. So, there are a number of creative net merchandising ideas and skills which can greatly enhance any business.
If you feel that you are not a 'creative' person and would struggle with some, if not all, that I have written about here, do not despair. By exploitation such online companies as "Fiverr" or "Upwork" you can find experts who can door latch on on all for you - and it won't cost you an arm and a leg either!
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