KEI is the vital term when shrewd the value of keyword phrases to target for your blogs, websites. It is simply an index of how popular a search phrase and how competitive the market for this search phrase. The formula simply expressed as (Number of calendar monthly searches) square divided by (Competing Pages). It is a simple mathematical equation, but tells a stack about the keyword competition for SEO experts, online marketers and sure as shootin for bloggers. Let's investigate the KEI formula further now.
How we determine the popularity of a keyword?
Simply, we look at the calendar monthly searches in a specific search engine. You can use Google AdWords keyword tool to determine this value. Many novice keyword researchers think that the most popular keyword is the best choice to target. Actually, it is wrong. The more search means more competition.
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So, what is the competition in terms of search engines?
Competition is determined by combative pages for a keyword phrase in search engines. If a general keyword (such as "car loans") is searched several hundred thousands multiplication a calendar month at a search engine, it will naturally have several millions pages combative to show at the first page results of the search engines.
Our aim should be determination moderately searched with small-to-moderate competition. I will give a concrete example. Let's say keyword phrase A is searched for 100 multiplication a calendar month and 10 combative pages. Another keyword phrase B is 1000 multiplication a calendar month and 100 combative pages. If we didn't square these terms and simply divide; they would give the same results for KEI!
Notice that according to our KEI formula (square) B is much more logical to target. Why? Because 100 multiplication/calendar month is a small number that actually it will not bring much income unless it is a extremely priced keyword.
While calculation KEI, it is hip look for keyword phrases which are at to the last-place degree 1000 multiplication/calendar month are searched for serious SEO investment.
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