It's astonishing what you can do with a bit imagination. Simple ideas are often the solution to a major problem. Take the example of a major airline company back in the nineties. The company was outlay a fortune on promotional literature, handing out A4 leaflets to everyone of its passengers. However, the response rate was poor; and no wonder. Airport bedding material bins were full of the affairs!
So, what to do about the problem? The answer was to make the same information fit neatly into your pocket, purse or wallet. A neat folding style attended by the addition of two cardboard covers was the result and the Z card was born. The folding machinery was developed in Runcorn UK and in 1992 the pocket media gyration was underway.
Since then there have been several attempts to try to emulate the Z Card and also many other ideas that respected the product's patent by exploitation alternative paper engineering cuts and folds to create entirely new examples of promotional pocket media.
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Folding pocket media has played an important part in promotional print as more and more agencies and marketing companies have accognitiond the fact that handing out flyers in the High Street is a sure fire way of creating bedding material fast and does little for your companies image or the state of the shopping street! The same applies to handouts at exhibitions, conferences and corporate events and nowadays there are lots of examples of pocket-medium-size media in evidence.
The secret to designing these new products is the application of a bit imagination combined with a cognition and understanding of what are pretty basic cardboard engineering cuts and folds. The common element is that a pocket-medium-size product unfolds to reveal a much large promotional display. Folds such as the Starburst are very popular as are products supported simple concertina folds but creative minds are busy full time behind the scenes to add a bit extra gimmick to give each product its own unique appeal.
Whilst the original Z Cards were the same size as a charge card, the alternatives have varied in size though anyaffair that is large than size A6 doesn't really qualify as pocket media simply because it will not easily fit into your pocket! The Starburst fold is a exemplar of a product that is made with variations stylish and size. These come in sizes ranging from charge card size to A7 and A6 and in variations that feature one, two, or even three Starburst displays as in the case of the A7 Tripleburst.
Another example would be the product far-famed as the Foldilocks Card, so called simply because it folds and it has a simple locking device to keep it from infolding. This product is normally produced as a charge card medium-size item but there are also large examples to be seen being two-handed out at exhibitions and events.
The addition of a clever die-cut can also add to the appeal of the pocket media product. A new product far-famed as a Pocketina Card is a exemplar. This handy piece of promotion is supported a simple concertina fold and when folded, it fits neatly into your pocket - therefore the name, Pocketina Card. The affair that makes the product attractive is the reverse fold with the die-cut on the half-cover. This serves to highlight a main point of the promotion adding extra focus to the product. The Pocketina card is medium-size A7 so it will fit into a pocket or purse without much fuss but the other big affair that it offers is that it grows to over 2ft in length when it is fully opened.
As you can see, there are many different examples where simple ideas added to a bit cognition of cardboard engineering can produce innovative solutions to marketing products.
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