The merchandising approach proficiencys are countless. There are many ways to approach the potential customer. There are two merchandising approaches that are very gripping, attributable their specific proficiencys. They are infectious agent merchandising and direct merchandising.
The Viral Marketing is a merchandising proficiency that is exploitation the social networks, both online and offline, for transmission the content or advertisement, through self replicating infectious agent process. This process resembles to spreading computer viruses or biological viruses.
Almost anything can be the subject of infectious agent merchandising effect: information, web link, video clip, e-Books, etc.
AFFILIATE MARKETING FOR BEGINNERS
Methods of infectious agent merchandising expansion can be:
Word of mouth - simple communication between people who knows each other.
Social Media such as Facebook are the perfect examples of infectious agent media. The number of people who are exploitation these services is huge. The members of these social media environments are connected very well, since every user has many contacts. Finally, method of sharing idea or content is very simple, through different sharing proficiencys.
"Invite Your Friend" calls from different e-services. These contents that provokes the actions are moving significant part of universe who wants to share the content, but they are not willing to invest effort.
Advantage of infectious agent merchandising is that it takes very little or no investment. The infectious agent merchandising system is supercharged by the will of transmitters to pass the content further. The power of exponential growth is tremendous. If every mortal is distributing the information to 5 people and further, this gives are 3.125 sophisticated people after 5 levels from original content transfer. The infectious agent merchandising experts know this formula very well, therefore, the infectious agent merchandising is part of merchandising proficiencys portfolio.
Disadvantage is that infectious agent merchandising is not reliable as a standard method of information transfer, since it is not likely that every idea will be transferred at the same rate. Simply, the outcome of the infectious agent merchandising campaign is unpredictable, since the power of campaign depends of many parameters.
Also "infectious agent competition" dictates the effectiveness of infectious agent campaign. If two similar campaign are present at the same period to the similar audience, it is likely that the social group will transfer the content that seems more gripping at the moment.
There is no secret formula for guarantied winner of Viral Marketing campaign, but good ideas, with tone of humor, anticipation and value adding elements can help the infectious agent merchandising campaign to succeed.
On the other hand, Direct Marketing is a gross sales method where advertisers approach potential customers directly with advertisement, products or services. The most usual methods of direct merchandising are telephone gross sales, solicited or unrequested emails, catalogs, leaflets, brochures, direct visits etc.
There are two main differences that distinguish it from other types of merchandising. The first characteristic of direct merchandising is that the content is transferred directly to consumers, without use of intermediate communication media and mass media campaign. The second characteristic is "call to action" principle of communication to the consumers.
Direct merchandising is attractive to many companies since the campaign results can be measured directly. For example, if a seller sends out 5,000 contents by mail and 250 respond to the promotion, the company easily calculates that campaign gave 5% response rate.
On the other hand, the measure of other media ( TV, Radio ) must often be indirect, since there is no measurable calculation of content recipients. Measurement of results is a key element of every activity.
Direct merchandising is practiced by businesses of all sizes - from the smallest start-up company to the international corporations. The decision of exploitation of direct merchandising approach is not related the size of the company. If the niche of targeted universe is too small, the direct merchandising may pay off more than large scale advertising campaign.
The Direct Marketing and Viral Marketing have whole different approach. The power of both merchandising approaches can be leveraged, contingent the situation. Every mortal is the potential shopper, it only takes a bit to trigger the shopping mechanism.
0 Comments