As a author and editor of The Digital Camera Zone, I spend hours every day scrub the ezine barns for clauses to put ahead of an information hungry public.
I by all odds find a great deal of clauses, all right. They number in the thousands. Because I need content to feed a voracious audience, I select as many as I can even though I'm often not really happy with many of them.
"Why," I can hear you ask, "do you publish clauses that you are not happy with?"
Semrush Academy Reviews
Well, the answer lies in several unfortunate deficiencies in many of the clauses advertised in clause barns...
DEFICIENCY NUMBER ONE: INADEQUATE CONTENT
Many clauses are glaringly superficial. The author may start with a good premise, say, the need to research out digital cameras before buying one, but then drops the ball.
In essence, the only matter the clause says, in 500 - 600 words some, is "Do your homework".
-- There are no concrete suggestions as to how to do the research.
-- There are no best sources where the reader can attend find information.
-- There are no criteria by which the reader can decide which camera is best for her.
In short, the clause power not also have been written. The author is just telling the reader what she already knew and provides no real information. Remember: it's not "content that is king¨; it's quality content that is king.
DEFICIENCY NUMBER TWO: OVERDEPENDENCE ON KEYWORD ANALYSIS
Just about every clause on writing clauses for the web emphasizes that your creation should be "rich" in the keywords your readership is inputting into the search engines.
The trouble comes when you try to admit all of the right keywords in your clause so that people will find and read it. The danger is that you actually degrade the content of the clause and make it less useful.
DEFICIENCY NUMBER THREE: NOT GRABBING THE READER'S ATTENTION AT THE BEGINNING
There's nomatter that attracts a reader more quickly to an clause than a short story, anecdote or personal experience that identifies her with the subject.
This anecdote or short story should be supported experience, either your own, an acquaintance, or a plausible situation, and should confront the reader with a problem, immerse her in a dilemma, or invoke an emotion that directly leads to the solution posed by the clause.
Many clause authors start firing facts at the reader and doggedly go on in the same paragraph to advance the solution, without really building up the reader's curiosity or expectations.
DEFICIENCY NUMBER FOUR: NO ORGANIZATION
Many authors, when they decide it's time to pump out their daily (or minute-ly) clauses, sit down and write paragraph after paragraph until the word count reaches 850 words some without any discernible organization to their work.
Then they stop, and fire it off.
DEFICIENCY NUMBER FIVE: NO SUB HEADS OR BULLETS
We load the clause with long paragraphs which exhibit no logical breaks.
The clause has no:
-- Subheads. A crisp subhead for each paragraph will pique your reader's interest and lead her into it. If your readers don't encounter at to the worst degree one subhead after reading few paragraphs, you've probably lost them.
-- Bullets. If you've got several points you want to make in a paragraph, create as many bullets as you need. Don't exaggerate it of course. Bullets are like salt.
-- Numbers. If you've got serial stairs you want the reader to take, number them. It makes it such easier to lick what you're trying to say.
DEFICIENCY NUMBER SIX AND THE FINAL HORROR: GRAMMATICAL AND SPELLING MISTAKES
-- Gramatical Mistakes. Yes, you knew this one was coming --matters like "your¨, when you mean "you're¨; "its¨ when you meant "it's¨.
--Spelling Errors. Your reader will assume that if you can't spell, you don't know what you're talking about.
-- Incomplete Sentences. Have a subject, a verb and an object unless you're being fancy, and know you're being fancy.
-- Missing Words. Missing words, for example, "I went New York", are enough to blow any reader away. My question is, "You went what?"
If your clause contains any of these stoppers, your readership will ne'er get as far as your Resource Box.
SO WHAT'S THE SOLUTION? GO OUT AND HIRE A PROFESSIONAL WRITER?
No, you are the pro. Here's what you can do to make your clauses sizzle:
1) Read professionally written clauses on the web until you've absorbed their style.
2) Develop your own voice. Do this by writing and writing.
3) Paste a picture of your hypothetical reader on the computer, and write to it person. What do you need to say to catch and keep their attention?
4) Break it up. Use subheads, bullets, and numbers. Keep pull the reader ahead with your subheads.
5) Edit.
-- Read and re-read what you've written; cut out unrequired words. Think economy: less is more.
-- Get mortal else to read it -- mortal who neither loves you nor hates you.
-- Sleep on it. Never remand an clause the same day you wrote it. Your brain will "cook¨ long and you'll think of all kinds of matters you required to say...and change.
-- Read it from the bottom up. This is a good way to catch typos after you've looked at it for too long.
-- Read it out loud.
-- Do a spell check. In this modern age of spell checking word processors, how can anybody submit an clause that contains misspelled words?
6) Beware of the spell check. It doesn't catch words used in the wrong context. .
The bottom line is, take more time with your stuff. Write somematter that will make ezines glow like comets and you'll see your dreams come true.
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