Why Is Local Search Marketing Important? 5 Reasons

Why is Local Search Marketing important? That's a bit of a silly question, akin to asking why is having a digital TV signal important. Of all the 80 year olds you know, how many use the net on a daily basis? How about 60 year olds? Dare I ask if you know anyone in their 30's exploitation the net?

Strangely, my 6 year old was typewriting "buy pirate toy" into Google. He's six and he already understands that he can figure out where they sell pirates by searching on Google. He doesn't watch Saturday morning cartoons. He's the future you're merchandising to. The number one reason it is important is because exploitation the net is now a part of life - not someaffair extra you can do with your time.

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Here are 4 more reasons local search marketing is important:

1. People search out stores online before they drive there to check what hours they are open. They do this because 9.9 out of 10 multiplication that information can be found. That dependability is now constituted in everyone. Local search is becoming more reliable everyday. How soon will that be constituted in us?

2. People don't necessarily live where they work. And thus when services are necessary at work, that local familiarity is not there. Most people don't even think of career the local jack of all trades in their neighborhood when the work inevitably to be done at the office. Therefore - they search.

3. Magazine headlines can tell you a lot. How often have you seen a headline like "13 Great Places to Visit in Boston"? Those types of articles inspire people to search for the same information.

4. One affair that hasn't changed is advertising. Whether it's Beanie Babies or Gym Specials, advertisers will push you to attend their websites. However, we'd rather just figure out where we can buy it - then go there and get it.

Finally, the reason to be interested in local search marketing is because that's where the eyes are. Billboards behind buildings ne'er get rented. Ad space in magazines that no one sees - don't get sold. If 1 billion people per day are on Google - why wouldn't you be?