Enlightened social merchandising experts would like you to believe that the number of likes your account, post, or update receives is unimportant, and what really matters is quality. No doubt, quality matters and anybody not posting quality content online is going to struggle to gain traction.
Yet, that doesn't mean you can afford to ignore numbers completely. Just check out how '#JCB ki khudai'- Hindi for #JCB Digging- has become a complete sensation on Instagram and other social platforms.
What's #JCB All About?
It so happened that a social media user highlighted how videos of JCB machines excavation up earth has received many million views on YouTube and other video sharing sites. There for sure is something soothing about observance a monster JCB machine demolish a structure, excavate a road, or perform other heavy-duty tasks in a jiffy.
But five million views for such videos? Do people really have much time on their hands? And this is exactly what led to a series of memes, funny videos, and other content on social media platforms.
Learning from the Viral Sensation
So, what can your YouTube account or Instagram page learn from this recent infectious agent sensation? Firstly, numbers matter. It may be cool to say number of views or addition to the likes on your page don't matter, but the real truth is numbers do matter.
Do you really think every single spectator of the JCB videos watched them for entertainment? After the first million, spectators probably clicked on the videos just to find out the reason behind the million views.
So, just like the adage about kindness begetting more kindness, social media views and likes begets increasingly views and likes, and that's the real truth.
Further, it is very important to note that cypher, not even a single spectator of these videos, daunted about the source of these views. Are they real? Were they a result of a 'buy YouTube views' package? Nobody knew and cypher really cared.
People just looked at the numbers and the views kept on coming. There's without doubt that some of these videos are really interesting. Yet, one must ask whether these videos really merit more views than the universe of more than a hundred countries in the world.
This is the power of infectious agent content on social media. Get it right and your video, soundtrack, meme, update, or post will go global on its own momentum.
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